Cultivation of College Students' Ability in Cross-cultural Non-verbal Communication

For a long time,students’ non-verbal communicative competence is neglected by themselves as well as the teachers.Inthis paper a research is done to analyze the causes of students’ non-verbal communicative failure.And some suggestions are givento cultivate students’ ability in cross-cultural non-verbal Communication The students’ enhanced communicative competencewill help them avoid non-verbal communicative failure and communicate effectively and appropriately in cross-cultural communi-cation.