TURKISH ADAPTATION OF EMPLOYEE ADVOCACY SCALE: VALIDITY AND RELIABILITY STUDY

The recent development, proliferation and increase in the number of users of social media platforms have created new opportunities for organizations in promoting their goods, services, and brands. In particular, the fact that employees promote their organizations' goods, services and brands on these platforms has made them volunteer advocates. In this context, it was aimed to be adapted to Turkish and tested the validity and reliability of the Employee Advocacy Scale in the study. For this purpose, a study was conducted on a sample group consisting of 314 participants working in cafes and restaurants. The data obtained from the participants were analyzed with SPSS and AMOS programs to test the validity and reliability of the relevant scale. As a result of the analysis, it was determined that the relevant scale provided validity and reliability, was one-dimensional as in the original, and could be used in Turkish studies.