Transforming small business ventures for a greener tomorrow: the interplay between green transformational leadership, organizational green culture, and environmental sustainability

This study aims to analyze the interplay between green transformational leadership, organizational green culture, and environmental sustainability among small businesses in Tanzania. Although there is increasing interest among scholars to incorporate green practices in small business practices, little is known about how green transformational leadership can influence environmental sustainability through organizational green culture. This study involved 344 managers of small businesses located in the Dar es Salaam and Dodoma regions. A structured questionnaire was administered to managers through online platforms using Google Forms. CB-SEM was used to analyze the data. The findings suggest that green transformational leadership significantly influences environmental sustainability, while green transformational leadership significantly influences organizational green culture, which in turn significantly influences environmental sustainability. Finally, organizational green culture was found to be a significant mediator of the relationship between green transformational leadership and environmental sustainability. Generally, the findings suggest that a shift from traditional transformational leadership to green transformational leadership can be a key initiative toward environmental sustainability among small businesses. In addition, this study has both theoretical and managerial implications.