The Role of Audiovisuals in Counter-Framing Dynamics: A Longitudinal Experiment on Causal Responsibility Attribution

Opposing the interpretation of a societal problem with a countering framing is a common characteristic of the democratic discourse. While studies on the dynamics of such counter-framing situations point largely toward recency effects, it remains mostly unclear which characteristics of the initial frame influence these recency effects. Taking current developments in news reporting into account-the trend toward audio and audiovisual news-this study suggests that news framed and presented in textual and audio and audiovisual modalities can attenuate recency effects in counter-framing environments. Building upon the long-standing research strand of responsibility framing and theories of multimodal learning, the findings of this longitudinal probability-sample experiment indicate that the recency effects of frames largely endure even if the initial frame is presented in a multi-modality mode.