PurposeThe organic food market is gaining momentum in advanced and developing economies. This study aims to unfold the determinants explicitly associated with consumers and organic food products (OFPs) that influence consumers' attitudes and purchase intentions in a developing economy.Design/methodology/approachThe stimulus-organism-response (SOR) is modified to examine the reasons behind the consumers' purchase intentions of OFPs. Consumer-specific and product-specific stimuli are considered to find their influence on the orgasmic state of the consumers in the form of attitude and, finally, their purchase intentions in the form of response. A simple random sampling procedure was used during January and February 2024 to obtain the study-related responses from the participants from six major cities in India. Three hundred eighty-two questionnaires were deemed suitable for the study after excluding any outliers and incomplete responses from the completed survey. After screening and validating the collected data in IBM SPSS statistics 23, Amos version 23.0 was used to analyze the study's hypotheses.FindingsThe findings showed that consumers' specific stimuli, such as environmental concern, health consciousness and food safety concerns, positively motivate consumers' attitudes. Also, product-specific stimuli such as nutritional content and awareness of OFPs positively affect the attitude of the consumers. Surprisingly, price fairness is revealed to have no substantial impact on the consumers' attitudes. Finally, it is revealed that the consumers' attitude positively impacts their purchase intentions of OFPs.Practical implicationsThe study's findings will assist OFP marketing professionals in comprehending the significant impact of consumer-specific and product-specific aspects of the products in shaping consumers' attitude towards OFPs. The research discoveries are expected to offer valuable insights to aid decision makers in marketing OFPs to consumers in developing economies like India.Originality/valueThe present work has uniquely modified the SOR model by considering the consumer-specific and product-specific aspects of OFPs and empirically validated that both aspects are significant in shaping consumer attitudes, especially in developing economies like India. Comprensi & oacute;n de la actitud del consumidor y la intenci & oacute;n de compra de productos alimenticios org & aacute;nicosObjetivoEl mercado de alimentos org & aacute;nicos est & aacute; ganando impulso en econom & iacute;as avanzadas y en desarrollo. El presente trabajo busca desentra & ntilde;ar los determinantes expl & iacute;citamente asociados con los consumidores y los productos alimenticios org & aacute;nicos que influyen en las actitudes e intenciones de compra de los consumidores en una econom & iacute;a en desarrollo.Dise & ntilde;o/metodolog & iacute;a/enfoque/Metodolog & iacute;aSe modific & oacute; el modelo de est & iacute;mulo-organismo-respuesta (SOR, por sus siglas en ingl & eacute;s) para examinar las razones detr & aacute;s de las intenciones de compra de productos alimenticios org & aacute;nicos. Se consideraron est & iacute;mulos espec & iacute;ficos del consumidor y del producto para analizar su influencia en el estado org & aacute;nico de los consumidores en forma de actitud y, finalmente, sus intenciones de compra como respuesta. Durante enero y febrero de 2024, se utiliz & oacute; un procedimiento de muestreo aleatorio simple para obtener respuestas relacionadas con el estudio de participantes en seis ciudades principales de India. Trescientos ochenta y dos (382) cuestionarios fueron considerados adecuados para el estudio despu & eacute;s de excluir valores at & iacute;picos y respuestas incompletas. Tras depurar y validar los datos recopilados en IBM SPSS Statistics 23, se utiliz & oacute; Amos versi & oacute;n 23.0 para analizar las hip & oacute;tesis del estudio.ResultadosLos resultados mostraron que los est & iacute;mulos espec & iacute;ficos del consumidor, como la preocupaci & oacute;n por el medio ambiente, la conciencia sobre la salud y las preocupaciones sobre la seguridad alimentaria, motivan positivamente las actitudes de los consumidores. Asimismo, los est & iacute;mulos espec & iacute;ficos del producto, como el contenido nutricional y la conciencia sobre los productos alimenticios org & aacute;nicos, afectan positivamente la actitud de los consumidores. Sorprendentemente, se revel & oacute; que la equidad en los precios no tiene un impacto sustancial en las actitudes de los consumidores. Finalmente, se evidenci & oacute; que la actitud de los consumidores influye positivamente en sus intenciones de compra de productos alimenticios org & aacute;nicos.Implicaciones pr & aacute;cticasLos hallazgos del estudio ayudar & aacute;n a los profesionales del marketing de productos alimenticios org & aacute;nicos a comprender el impacto significativo de los aspectos espec & iacute;ficos del consumidor y del producto en la formaci & oacute;n de actitudes hacia los productos org & aacute;nicos. Los resultados se esperan que ofrezcan informaci & oacute;n valiosa para ayudar a los responsables de la toma de decisiones en el marketing de alimentos org & aacute;nicos a consumidores en econom & iacute;as en desarrollo como India.Originalidad/valor/Originalidad/valorEl presente trabajo ha modificado de manera & uacute;nica el modelo SOR considerando los aspectos espec & iacute;ficos del consumidor y del producto de los alimentos org & aacute;nicos, y ha validado emp & iacute;ricamente que ambos aspectos son significativos para dar forma a las actitudes de los consumidores, especialmente en econom & iacute;as en desarrollo como India. (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)/(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)-(sic)(sic)(sic)-(sic)(sic)(Stimulus-Organism-Response, SOR)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)((sic)(sic)(sic))(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)2024(sic)1(sic)(sic)2(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)382(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)IBM SPSS Statistics 23(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)Amos 23.0(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)((sic)(sic)(sic)(sic)(sic),(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic))(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)((sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic))(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)((sic)(sic)(sic))(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).(sic)(sic)(sic)/(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)SOR(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic), (sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic)(sic).
