whatdoyoumeme at SemEval-2024 Task 4: Hierarchical-Label-Aware Persuasion Detection using Translated Texts

In this paper, we detail the methodology of team whatdoyoumeme for the SemEval 2024 Task on Multilingual Persuasion Detection in Memes. We integrate hierarchical label information to refine detection capabilities, and employ a cross-lingual approach, utilizing translation to adapt the model to Macedonian, Arabic, and Bulgarian. Our methodology encompasses both the analysis of meme content and extending labels to include hierarchical structure. The effectiveness of the approach is demonstrated through improved model performance in multilingual contexts, highlighting the utility of translation-based methods and hierarchy-aware learning, over traditional baselines.