Still Focus on Customers and Brand Presence

被引：0
|
作者：
不详
机构：
来源：
FLEISCHWIRTSCHAFT | 2024年 / 104卷 / 12期
关键词：
D O I：
暂无
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
引用
收藏
页码：76 / 76
页数：1
相关论文
共 50 条
  • [1] When do customers engage in brand pages? Effects of social presence
    Song, Jahyun
    Moon, Hyoungeun
    Kim, Miyoung
    INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2019, 31 (09) : 3627 - 3645
  • [2] The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention - focus on VIP customers
    Pang, Wonbae
    Ko, Eunju
    Cho, Minjung
    JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 2024, 34 (02) : 123 - 142
  • [3] COMMUNICATION WITH CUSTOMERS VIA BRAND
    Rybansky, Rudolf
    Prajova, Vanesa
    ANNALS OF DAAAM FOR 2009 & PROCEEDINGS OF THE 20TH INTERNATIONAL DAAAM SYMPOSIUM, 2009, 20 : 1679 - 1680
  • [4] Customers' Experience in Brand Community
    Su Hailin
    MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT, 2010, : 520 - 524
  • [5] Making customers the focus
    Professional Engineering, 2000, 13 (06)
  • [6] Customers come into focus
    Telephony, 3 (44):
  • [7] Customers' Responses to Retail Brand Extensions
    Alexander, Nicholas
    Colgate, Mark
    JOURNAL OF MARKETING MANAGEMENT, 2005, 21 (3-4) : 393 - 419
  • [8] New brand logo design: customers' preference for brand name and icon
    Bresciani, Sabrina
    Del Ponte, Paolo
    JOURNAL OF BRAND MANAGEMENT, 2017, 24 (05) : 375 - 390
  • [9] Study on the Effects of Customers' Attitude to Original Brand on Attitude to Brand Extension
    Li Qiong
    Duan Yingxi
    EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8, 2010, : 5680 - +
  • [10] The effect of customers' brand experience on brand evangelism: The case of luxury hotels
    Purohit, Sonal
    Hollebeek, Linda D.
    Das, Manish
    Sigurdsson, Valdimar
    TOURISM MANAGEMENT PERSPECTIVES, 2023, 46
12345