The Role of Ergonomics, Sustainability and Aesthetics in Product Design Process

Nowadays, design plays a crucial role in the quality of life for all sorts of communities. Design as a general subject and product design as a specific discipline has a firm association with people's daily life. Undoubtedly, aesthetics and ergonomics are known as the prominent factors for both producers and end users. Furthermore, sustainable development and design for sustainability play vital role in the design process and manufacturing systems. This descriptive study aims to develop a paradigm for product design based on a synergy between three main subjects: sustainability, ergonomics, and aspects of aesthetics in design. In this research, the data was gathered by literature review, assessment of the previous research works in Scopus, using VOSviewer to evaluate the gathered information, and Google form-based questing via a social network among undergraduate and postgraduate students in design disciplines. Assessment of 85 filled-out questionnaires by students, and read articles emphasized the rationale of firm association between Sustainability-Ergonomics-Aesthetics (SEA). Besides the relationship between design thinking and marketing was considered.