BEYOND THE HYPE AI and Productivity in Spanish Firms

This article explores the relationship between the adoption of artificial intelligence The article estimates the moderating and amplifying effects that the combined use of AI and other technologies has in this process. The results confirm that the firms that adopt and use a wider range of AI tools across more functional areas experience higher labor productivity. The complementary use of Big Data and the Internet of Things (IoT) enhances AI Diffusion within firms. However, this does not translate into labor productivity gains, which suggests that there is still room for AI to unleash its full potential.