In the heart of B2B branding: exploring the link between brand-specific transformational leadership, employer branding andemployee-based brand equity

被引：0

作者：

Sousa, Bianca ^{[1
]}

Ferreira, Pedro ^{[2
,3
,4
]}

机构：

[1] Univ Portucalense Infante Dom Henrique, Res Econ Management & Informat Technol REMIT, Porto, Portugal

[2] Univ Aveiro, Sch Technol & Management ESTGA, Aveiro, Portugal

[3] Res Econ Management & Informat Technol REMIT, Porto, Portugal

[4] Res Unit Governance Competitiveness & Publ Pol GOV, Aveiro, Portugal

来源：

MANAGEMENT RESEARCH-THE JOURNAL OF THE IBEROAMERICAN ACADEMY OF MANAGEMENT | 2024年

关键词：

Employer branding; Social identity theory; Brand-specific transformation leadership; Employee-based brand equity; Employee bases brand equity; Marca empregadora; Lideran & ccedil; a transformacional espec & iacute; fica de marca; Teoria da identidade social; Employee-Based brand equity; Marca empleadora; Liderazgo transformacional espec & iacute; fico de la marca; Teor & iacute; a de la identidad social; SCALE DEVELOPMENT; CORPORATE BRAND; ORGANIZATIONS; SATISFACTION; SUPERVISORS; PERCEPTIONS; PERFORMANCE; COMMITMENT; EXPERIENCE; WORK;

D O I：

10.1108/MRJIAM-05-2024-1542

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页数：24

共 4 条

[1] The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.
Remizova, Natalia
Riley, Debra
Singh, Jaywant
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2012, 27 (08) : 623 - 634
[2] Brand worlds: Introducing experiential marketing to B2B branding
Osterle, Benjamin
Kuhn, Marc M.
Henseler, Jorg
INDUSTRIAL MARKETING MANAGEMENT, 2018, 72 : 71 - 98
[3] Branding a B2B service: Does a brand differentiate a logistics service provider?
Davis, Donna F.
Golicic, Susan L.
Marquardt, Adam J.
INDUSTRIAL MARKETING MANAGEMENT, 2008, 37 (02) : 218 - 227
[4] Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms
Kumar A.
Möller K.
Corporate Reputation Review, 2018, 21 (3) : 101 - 114

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