The Impact of a Company Website and Its Perceived Quality on the Buying Intention in B2B-Settings

被引：5
|
作者：
Koch, Christian [1 ]
Hartmann, Michael [2 ]
机构：
[1] Univ Hagen, Hagen, Germany
[2] Coburg Univ Appl Sci & Arts, Coburg, Germany
来源：
ADVANCES IN DIGITAL MARKETING AND ECOMMERCE, DMEC 2022 | 2022年
关键词：
Website quality; Online-buying Intention; Customer journey; WEB SITES; CHANNEL; CONVERSION;
D O I：
10.1007/978-3-031-05728-1_2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The importance of the company website as a customer touchpoint and the influence of its perceived quality on buying intention in a B2B-setting was investigated in real life online setting. The quantitative study shows the greatest benefit of the company website at the initial phases of the customer journey. The perceived quality of the website influences visitors' buying intention with a medium to strong effect size. The overall impression of the website is the most important, interactivity the least important factor for the perception of website quality.
引用
收藏
页码：9 / 18
页数：10
相关论文
共 50 条
  • [1] Website Atmosphere, Perceived Flow and Its Impact on Purchase Intention
    Disastra, Ganjar Moh
    Suryawardani, Bethani
    Sastika, Widya
    PROCEEDINGS OF THE 1ST INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS, ENTREPRENEURSHIP, AND FINANCE (ICEBEF 2018), 2018, 65 : 545 - 548
  • [2] The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators
    Hsu, Chia-Lin
    Chang, Kuo-Chien
    Chen, Mu-Chen
    INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT, 2012, 10 (04) : 549 - 570
  • [3] The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators
    Chia-Lin Hsu
    Kuo-Chien Chang
    Mu-Chen Chen
    Information Systems and e-Business Management, 2012, 10 : 549 - 570
  • [4] Study on the Relationship between B2C Apparel Website Attribute and Consumer's Buying Intention
    Sun, Su-Wei
    Liang, Jian-Fang
    TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, VOLS 1-3, 2013, : 1261 - 1268
  • [5] The Impact of B2C Website Design Features on Consumers' Purchase Intention
    Chang Yaping
    Han Dan
    Yan Jun
    NSWCTC 2009: INTERNATIONAL CONFERENCE ON NETWORKS SECURITY, WIRELESS COMMUNICATIONS AND TRUSTED COMPUTING, VOL 2, PROCEEDINGS, 2009, : 17 - +
  • [6] Impact of company and country antecedents on B2B buyer perceived supplier performance
    Uddin, Jashim
    Elliott, Gregory
    Parvin, Shehely
    JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2022, 37 (09) : 1835 - 1851
  • [7] Is this company a lead customer? Estimating stages of B2B buying journey
    Marvasti, Neda B.
    Huhtala, Juho-Petteri
    Yousefi, Zeinab R.
    Vaniala, Iiro
    Upreti, Bikesh
    Malo, Pekka
    Kaski, Samuel
    Tikkanen, Henrikki
    INDUSTRIAL MARKETING MANAGEMENT, 2021, 97 : 126 - 133
  • [8] The Impact of Agricultural E-commerce Website Quality on Consumers' Perceived Risk and Purchase Intention
    Cao, Yu
    Tang, Tieshan
    Cui, Shufen
    Hu, Liubo
    2014 2ND INTERNATIONAL CONFERENCE IN HUMANITIES, SOCIAL SCIENCES AND GLOBAL BUSINESS MANAGEMENT (ISSGBM 2014), VOL 29, 2014, 29 : 24 - 26
  • [9] Impact of marketing resource on company performance on B2B markets
    Jagodic, Gregor
    Milfelner, Borut
    INTERNATIONAL JOURNAL OF INNOVATION AND LEARNING, 2020, 28 (02) : 180 - 205
  • [10] Impact of customer's emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality
    Golalizadeh, Fatemeh
    Ranjbarian, Bahram
    Ansari, Azarnoosh
    JOURNAL OF GLOBAL FASHION MARKETING, 2023, 14 (04) : 468 - 488
12345