Uncovering how online attractiveness mediates and moderates the impact of multi-scale transportation accessibility on non-work mobility

被引：0

作者：

Zhang, Enjia ^{[1
,2
]}

Li, Wenzhu ^{[1
,3
]}

Long, Ying ^{[1
,4
]}

机构：

[1] Tsinghua Univ, Sch Architecture, Room 501,New Architecture Bldg, Beijing 100084, Peoples R China

[2] Beijing Univ Technol, Coll Architecture & Urban Planning, Beijing 100124, Peoples R China

[3] East China Univ Sci & Technol, Dept Landscape Planning & Design, Shanghai 200237, Peoples R China

[4] Tsinghua Univ, Minist Educ, Hang Lung Ctr Real Estate, Key Lab Ecol Planning & Green Bldg, Beijing 100084, Peoples R China

来源：

TRAVEL BEHAVIOUR AND SOCIETY | 2025年 / 39卷

基金：

中国国家自然科学基金;

关键词：

Online attractiveness; Transportation accessibility; Non-work mobility; Social media; Mobile phone signaling data; SOCIAL MEDIA; TRAVEL;

D O I：

10.1016/j.tbs.2025.100991

中图分类号：

U [交通运输];

学科分类号：

08 ; 0823 ;

摘要：

The role of information and communication technology (ICT) in substituting or complementing offline mobility has been widely studied. However, how online attractiveness influences the impact of transportation accessibility at different scales on non-work mobility remains unclear. This study explores the mediating and moderating effects of online attractiveness on multi-scale transportation accessibility using social media data and mobile phone signaling data in Beijing. The results reveal that online attractiveness mediates the relationship between multi-scale transportation accessibility and non-work mobility, with a stronger effect observed on weekends compared to weekdays. The highest mediation effect was found for proximity to subway stations. Furthermore, the study uncovers a dual moderation effect of online attractiveness, enhancing the advantages of highly accessible locations such as areas near subway stations and street-facing storefronts while complementing less accessible areas, including non-central locations and non-ground floor commercial spaces. Two robustness checks confirm the reliability of these findings. This study enriches the understanding of the dynamic interaction between transportation accessibility and online attractiveness in the digital era. The insights also provide valuable guidance for location selection and operational strategies for businesses and urban planners.

引用

页数：14