Leveraging AI in arts: a case study of music creating venture EnterArtsLeveraging AI in arts: a case study of music creating…S.-K. Hong, H.-H. Lee

被引：0

作者：

Suk-Ki Hong ^{[1
]}

Hong-Hee Lee ^{[2
]}

机构：

[1] Dankook University,School of Business Administration

[2] St. Mary’s University,Greehey School of Business

来源：

Service Business | 2025年 / 19卷 / 2期

关键词：

Artificial intelligence (AI); AI music; EnterArts; Music democratization; User-created music; Convergence strategy;

D O I：

10.1007/s11628-025-00586-2

中图分类号：

学科分类号：

摘要：

Artificial intelligence (AI) has revolutionized the way service organizations provide new and additional value to the customer. This paper examines innovative AI applications in arts, especially in music creation through a case study of EnterArts, an innovative venture firm in South Korea which specializes in the creation and consumption of music. EnterArts democratizes the production of music and challenges the traditional model of music creation through allowing novice users to create personalized music. Strategic innovations of EnterArts include the introduction of blockchain for non-fungible tokens (NFTs), metaverse collaborations, and educational partnerships. EnterArts serves as a model for using AI to redefine music, providing insights for organizations that are interested in creative service innovation in the wide-open realm of arts.

引用