The latest issues and trends

被引：0
|
作者：
Kamaras, Constantine [1 ]
机构：
[1] Interactive Advert. Bureau Europe
来源：
Newspaper Techniques | 2003年 / JULY/AUG.期
关键词：
Communication systems - Electronic mail - Feedback - Internet - Marketing - Printing presses - Publishing - Servers;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Various aspects of online advertizing that is an exercise of marginal importance is discussed. The change of media habits is more extensive among the more experienced internet users or those that have broadband connections. Online publishing depends on advertising revenues which comes from the successful paid subscription operation on the web. It is suggested that advertisers should ally their internet sales operations with their broadcast competition.
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页码：56 / 57
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