ANALYSIS OF LOCAL TAXPAYERS' WILLINGNESS TO FINANCE TRANSIT.

Factors that influenced support for a proposed special property tax millage in Council Bluffs, Iowa, are examined. An analytic technique known as the Automatic Interaction Detector (AID3) is applied to survey data collected through telephone interviews of 770 households. AID3 sequentially partitions a data set on the basis of maximum differences in the means of the resultant groups. Results of the analysis indicate that home owners are distinctly less willing to pay than renters. Older persons are also less supportive of an additional property tax. Among homeowners, personal transit use is an important factor in support. The attitudes that business within the city is stimulated by transit, that low income persons are enabled to get or keep jobs, and that local government is generally performing well are highly related to willingness to pay a transit tax.