Efficient Consumer Response: How Software Is Remaking the Consumer Packaged Goods Industry

被引：0

|

作者：

Greenbaum, J. M.

机构：

来源：

Software Magazine | / 17卷 / 06期

关键词：

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

收藏

相关论文

共 50 条

[1] VOLATILITY IN THE CONSUMER PACKAGED GOODS INDUSTRY - A SIMULATION BASED STUDY
Sengupta, Abhijit
Glavin, Stephen E.
[J]. ADVANCES IN COMPLEX SYSTEMS, 2010, 13 (04): : 579 - 605
[2] Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry
Sunder, Sarang
Kumar, V.
Zhao, Yi
[J]. JOURNAL OF MARKETING RESEARCH, 2016, 53 (06) : 901 - 921
[3] 2010 trends for consumer packaged goods
不详
[J]. FOOD AUSTRALIA, 2010, 62 (03): : 69 - 70
[4] How efficient is efficient consumer response?
[J]. Material Handling Engineering, 1997, 52 (07):
[5] Consumer and market drivers of the trial probability of new consumer packaged goods
Steenkamp, JBEM
Gielens, K
[J]. JOURNAL OF CONSUMER RESEARCH, 2003, 30 (03) : 368 - 384
[6] New product success in the consumer packaged goods industry: A shopper marketing approach
Lamey, Lien
Deleersnyder, Barbara
Steenkamp, Jan-Benedict E. M.
Dekimpe, Marnik G.
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2018, 35 (03) : 432 - 452
[7] Measuring Contagion in the Diffusion of Consumer Packaged Goods
Du, Rex Yuxing
Kamakura, Wagner A.
[J]. JOURNAL OF MARKETING RESEARCH, 2011, 48 (01) : 28 - 47
[8] Operational excellence in consumer packaged goods manufacturing
Kowal, J
[J]. COMPUTING & CONTROL ENGINEERING JOURNAL, 2004, 14 (06): : 30 - 30
[9] Geography and marketing strategy in consumer packaged goods
Bronnenberg, BJ
Albuquerque, P
[J]. GEOGRAPHY AND STRATEGY, 2003, 20 : 215 - 237
[10] MARKETING-MANAGEMENT IN MULTINATIONAL FIRMS - CONSUMER PACKAGED GOODS INDUSTRY - WIECHMANN,UE
GROSS, AC
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1978, 7 (04) : 287 - 289

← 1 2 3 4 5 →