APPOINT CAPABLE TECHNICAL LEADERS TO GUIDE AND MOTIVATE YOUR STAFF.

One of the most important and challenging responsibilities of a design manager centers on assigning people to departments and project teams to plan and execute product development. Functional group and project team concepts are introduced and the importance of people in product development is stressed. The selection of a technical leader is extremely important, and to obtain the strongest candidate the manager must have the option of recruiting from outside the company. The distinctions between managers and technical leaders are clarified and presented in table form. The implementation of management decisions by leaders and the overlap of responsibilities are mentioned.