Digital newspapers 3.1

Digital newspaper version 3 continues to evolve to meet the demands of multiple delivery platforms, different and frequently updated apps and browsers, and changing user interfaces. They deliver replica versions that look similar to the newspaper print version, and views that emphasize only content, is likely a short-term solution. Joe Wikert, director of strategy and business development at Olive Software, get his views on the problems and future of digital newspaper products. Wikert agrees that newspaper management must honestly assess their core competencies. He calls this the innovator's dilemma, arising because newspapers, like so many well-established businesses, are too focused on how they made money yesterday and not enough on how the market leaders will make money tomorrow. This has publishers wondering how much to try to do in-house versus with partners.