Contribution of Enjoyment and Browsing Activity On Urge to Buy Impulsively In E-Commerce: Gender Roles as Mediators

被引：0

作者：

Ikhsan, Ridho Bramulya ^{[1
]}

Fernando, Erick ^{[2
]}

Santosa, The Elisabeth Cintya ^{[1
]}

Prasarry, Yudhita Valen ^{[1
]}

Ariesty, Warniancy ^{[1
]}

Pradhani, Rininta Ayu ^{[1
]}

机构：

[1] Binus, Online Learning Bina Nusantara University, Management Department, Jakarta,11480, Indonesia

[2] Universitas Multimedia Nusantara, Faculty of Engineering and Informatics, Department of Information System, Tangerang, Indonesia

来源：

Proceedings of the 7th 2023 International Conference on New Media Studies, CONMEDIA 2023 | 2023年

关键词：

Engineering Village;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Browsing activity - Consumer behavior patterns - E- commerces - Gender - Gender roles - Impulsively - Impulsiveness - Online purchasing behaviors - P-values - Perceived enjoyment

引用

页码：116 / 121