Mathematical modeling of interest redistribution in passenger car distribution channel

In order to make interest redistribution in passenger car distribution channel more scientific and reliable. From the practice, with risk, contribution and performance considered, interest redistribution model was constructed. Multi-level fuzzy comprehensive evaluation method was used for fuzzy synthesis of the fuzzy operator, to determine the index levels of the risk factors. The weight was determined by a panel of experienced industry practitioners, and the method of experts average score was used for determination to determine. Considering the various agents and dealers effort to improve the overall smooth characteristic of the channel and interest gain, Shapley value method was used to calculate the contribution factors, so as to get the ratio of interest distribution. Analytic hierarchy process (AHP) was used to determine the weight in each index in performance evaluation, the positive and reverse index underwent dimensionless processing, then the dimensionless index and weight of index were multiplied for the normalized processing, so as to get interest distribution ratio. Finally, according to the investigation and analysis of macroscopic environment and microcosmic environment conditions the risk, contribution, performance weight were calculated by industry experts to construct the comprehensive interest redistribution model. The specific process and results of an example were presented. This model can help passenger car manufacturing enterprises retain good dealers, maintain market coverage, create more value, reputation and extraordinary sales ability, and increase customer lifetime value.