How products succeed and why they fail: A global perspective

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作者：

Brockman, Chris ^{[1
]}

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[1] Leatherhead Food Research, Randalls Road, Leatherhead, Surrey KT22 7RY, United Kingdom

来源：

Food Science and Technology | 2010年 / 24卷 / 04期

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页码：40 / 42

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