Near field communication use in retail stores: Effects on the customer shopping process

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作者：
Wiechert, Thomas [1 ]
Schaller, Andreas [1 ]
Thiesse, Frederic [1 ]
机构：
[1] Institute of Technology Management, University of St. Gallen, Dufourstrasse 40a, 9000 St. Gallen, Switzerland
来源：
Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI) | 2009年 / P-146卷
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页码：137 / 141
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