Is WR 104 a face-on, colliding-wind binary?

Two decades of e xtensiv e spectroscopic monitoring of WR 104 is used to confront what we think we understand about this iconic prototype of the dust-producing pinwheel stars. Convincing SB1 orbital solutions are obtained for both the WC9d star and its OB companion. The period (241 . 54 +/- 0 . 14 d) and circular orbit agree perfectly with results from modelling images of the rotating dust spiral. Contrary to those results though, the orbit is found to be significantly inclined instead of face-on. The two SB1 solutions each indicate i similar to 45 degrees but could be as low as similar to 34 degrees . This result naturally provides an explanation for the long puzzling photometric and emission line strength variations but is difficult to reconcile with the imaging. Confirmation that colliding winds are present is found by the detection of variable excess emission in two of the lines where it would be most expected. The changing shapes of this excess emission are not perfectly phase-locked though, which will complicate future modelling.