Free contents vs. inconvenience costs: Two faces of online video advertising

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作者：
Shon, Minjung [1 ]
Shin, Jungwoo [2 ]
Hwang, Junseok [1 ]
Lee, Daeho [3 ]
机构：
[1] Technology Management, Economics, and Policy Program, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul, Korea, Republic of
[2] Department of Industrial and Management Systems Engineering, Kyung Hee University, 1732 Deogyeong-daero, Giheung-gu, Yongin, Korea, Republic of
[3] Department of Interaction Science, Sungkyunkwan University, 25-2 Sungkyunwan-ro, Jongno-gu, Seoul, Korea, Republic of
来源：
Telematics and Informatics | 2021年 / 56卷
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