Display advertising auctions with arbitrage

被引:9
|
作者
Cavallo, Ruggiero [1 ]
McAfee, R. Preston [2 ]
Vassilvitskii, Sergei [3 ]
机构
[1] Yahoo, 111West 40th St., New York,NY,10018, United States
[2] Microsoft, 1 Microsoft Way, Redmond,WA,98052, United States
[3] Google, 1600 Amphitheater Parkway, Mountain View,CA,94043, United States
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D O I
10.1145/2668033
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学科分类号
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