Magazine advertising pages decline 10%; Printing/writing producers still wait for turn

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Pulp and Paper Week | 2002年 / 24卷 / 14期

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Industrial economics - Marketing - Paper and pulp industry - Printing;

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摘要：

The decline in demand for lightweight coated (LWC) and coated groundwood magazine papers is discussed. According to Publisher Information Bureau (PIB), there is a drop in advertizing pages of 10.0% from March 2001 and 1.7% drop in revenues. It is observed that the March publication prices, such as with coated free-sheet and coated groundwood, have dropped between 10.7% and 18.9%, compared to March 2001.

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