Research on marketing strategy of Hi-tech information technology products based on knowledge economy

With the application of new technology and new concept, the market life cycle of products is shortened, and the consumers' demand for products is becoming more and more complicated. Therefore, the enterprise marketing plan under the background of knowledge economy is obviously very important. In this paper, the authors analyze marketing strategy of hi-tech Information technology products based on knowledge economy. This paper puts forward a new marketing concept holistic marketing, which takes the demand of individual customers as the starting point, and focuses on customer value, enterprise core competence and cooperation network. Based on the characteristics of high-tech knowledge products, it is necessary to take effective measures such as product induction and knowledge induction in the marketing process, so as to optimize the marketing strategy.