Portfolio analysis - A useful management tool

被引：0
|
作者：
Zic, Samir [1 ]
Hadzić, Hari [1 ]
Ikonić, Milan [1 ]
机构：
[1] University of Rijeka, Faculty of Engineering, Department of Industrial Engineering and Management, Vukovarska 58, 51000 Rijeka, Croatia
来源：
Tehnicki Vjesnik | 2009年 / 16卷 / 04期
关键词：
Strategic planning - Competition;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This paper briefly represents the methods that have been developed to assist a company's portfolio analysis. The core of this review consists in the presentation of two most important business portfolio matrices -ADLand DPM. Large companies are often an agglomeration of complex organization of strategic business units with various production and marketing programs. The aim of this article is to point out the positive synergy of portfolio analysis on a company's market growth, competition and future business planning.
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页码：101 / 105
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