What makes a helpful online review? A study of customer reviews on amazon.com

被引:0
|
作者
Mudambi, Susan M. [1 ]
Schuff, David [1 ]
机构
[1] Department of Management Information Systems, Fox School of Business, Temple University, 207G Speakman Hall 1810 North 13th Street, Philadelphia, PA 19122, United States
来源
关键词
Consumer behavior;
D O I
10.2307/20721420
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学科分类号
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页码:185 / 200
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