Continuous contingent valuation method based on random utility maximization

被引：0
|
作者：
Lian H. [1 ]
Wang E. [1 ]
Chen Z. [2 ]
Zhang G. [2 ]
Liu Y. [3 ,4 ]
机构：
[1] School of Economics and Management, Dalian University of Technology, Dalian
[2] School of Statistics and Mathematics, Central University of Finance and Economics, Beijing
[3] Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences, Beijing
[4] Green Economy and Regional Transformation Research Institute, School of Economics, Central University of Finance and Economics, Beijing
来源：
Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice | 2020年 / 40卷 / 12期
基金：
中国国家自然科学基金;
关键词：
Continuous contingent valuation method (CCVM); Cultural heritage; Random utility maximization (RUM); Willingness to pay (WTP);
D O I：
10.12011/SETP2020-0484
中图分类号：
学科分类号：
摘要：
Cultural heritage resources have typical characteristics of public goods or quasi-public goods, and scientific evaluation methods are essential to measuring the value of cultural heritages. This paper proposes a continuous valuation method (random utility maximization-continuous contingent valuation method, RUM-CCVM) based on random utility maximization, which effectively combines the complementary advantages of two traditional conditional valuation methods. By discretizing the data collected by questionnaires, the continuous information acquisition method in continuous CVM is combined with random utility maximization in discrete CVM to effectively solve the positive answer deviation and starting point deviation caused by the traditional CVM. The valuation results are more reasonable with economic implications. Finally, the data of Dongling Park in Shenyang is used to test the validity of the RUM-CCVM method, and the aggregate economic value of the park to tourists is evaluated. © 2020, Editorial Board of Journal of Systems Engineering Society of China. All right reserved.
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收藏
页码：3259 / 3269
页数：10
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