The usability evaluation of the ecological agriculture Park Website

The food quality and safety condition are the important symbols of the national economic development level and the quality of people's lives. Ecological agricultural park strictly controls seedling, producing, processing, storing and distributing links to provide the market with high-quality traceable food. Websites are important ways of the brand marketing of ecological agriculture park. The usability of the websites is directly linked to the benefit of park. This paper establishes the three levels GAHP (Group-Analytic Hierarchy Process) model that consists of index layer, criterion layer and target layer, and the synthetic weight of each index were determined by the four experts. Taking four ecological agriculture park websites as the evaluation cases and selecting 30 users to rate, the comprehensive score of the four websites was obtained after weighting. GAHP method plays collective intelligence, having a relatively high application value for the optimum selection and optimization of the ecological agriculture park website. © 2015 SERSC.