Wave of E-Business surrounding the printing industry

It is said that Information Technology (IT) is the second industrial revolution and it effects all businesses. It has especially made great progress by solidifying a series of business model patents in the USA. Attaining the globalization era through IT, friction between IT and domestic culture has increased and the IT revolution increases the burden on our print industry. This has forced us into thinking about the survival of paper from the almighty paper era, though the resistance to IT and E-Commerce (EC) is strong especially in Japan, since IT might have the power to change traditional business customs. So the printing industry must take on three types of revolutionary burdens simultaneously. They consist of the industrial revolution of E-Business, ordering procedures and media. Since the user is the leading component in the IT era, it is necessary to acquire skills in IT or End User Computing (EUC), as its own intellectual infrastructure. Due to these circumstances the article first introduces EC between print buyer and print supplier, the relationships between printing and IT related works such as E-Business, EC and then explains current evidence that a major internet service provider who signed a marketing contract with a supermarket has introduced free internet access, resulting in a sudden increase of inserts and DM in newspaper and saturation of commercial printing widespread in quantity as the largest means of mass marketing, poisoning the market. Furthermore considering the E-Book, which alleviates the printing process, a corner of book distribution of will inevitably shift to electronic content transition, if distribution itself is E-Commercialized. Finally, the author states that the overseas printing corporation expansion will heighten because the need for printed matters will increase globally. The current on-demand printing trends or on-site printing in the foot field of printing will affect paper, too, in spite of concentrated printed matter mass production trends.