Spain might print more colour than most, but the bar has been raised

A thesis about the use of color in Spanish newspaper that is written by a student at the Universidad Carlos III in Madrid is discussed. In the year 2004, only 18.1 percent of the page count and 8.6 percent of the area of the pages of regional newspapers in Spain were printed in color. The reasons for the incorporation of the colors to daily newspapers are modernity, informative quality and competition. However, the design of the newspaper tends towards an austere presentation where full color does not necessarily signify plenty of colors.