Research on quantity discount in sequential combinatorial auctions with stochastically equivalent complementary objects
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作者:
Wang, Xian-Jia
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机构:
School of Economics and Management, Wuhan University, Wuhan 430072, ChinaSchool of Economics and Management, Wuhan University, Wuhan 430072, China
Wang, Xian-Jia
[1
]
Yang, Sen
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Math and Information Science School, Henan University of Economics and Law, Zhengzhou 450002, ChinaSchool of Economics and Management, Wuhan University, Wuhan 430072, China
Yang, Sen
[2
]
Zhang, Liu-Bo
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机构:
School of Economics and Management, Wuhan University, Wuhan 430072, ChinaSchool of Economics and Management, Wuhan University, Wuhan 430072, China
Zhang, Liu-Bo
[1
]
机构:
[1] School of Economics and Management, Wuhan University, Wuhan 430072, China
[2] Math and Information Science School, Henan University of Economics and Law, Zhengzhou 450002, China
Quantity discount is introduced into sequential second-price auctions with two stochastically equivalent complementary objects. We study the impact of quantity discount on the buyers' equilibrium bidding strategies and expected surplus, set up the programming problem for the seller to choose the optimal quantity discount in order to maximize her ex ante expected revenue. Our analysis shows that: adopting quantity discount induces intense competition among the bidders, adequate quantity discount can increase the seller's ex ante expected revenue and optimal quantity discount decreases as the number of bidders increases.