Strategy of asymmetric duopolist sending targeted advertising based on consumer's preference

被引：0
|
作者：
Zhao, Jiang [1 ,2 ]
Mei, Shue [2 ]
Zhong, Weijun [2 ]
机构：
[1] School of Business Administration, Zhejiang University of Finance & Economics, Hangzhou,310018, China
[2] School of Economics and Management, Southeast University, Nanjing,211189, China
来源：
Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice | 2017年 / 37卷 / 02期
关键词：
Profitability;
D O I：
10.12011/1000-6788(2017)02-0389-10
中图分类号：
学科分类号：
摘要：
引用
收藏
页码：389 / 398
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