Germany: 2001 balance: Economy of graphic-art industry has plunged

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Caractere | 2002年 / 580期

关键词：

Economics - Industrial applications - Marketing - Paper products - Printers (computer);

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摘要：

In 2001, the economic climate in Germany slumped more than was expected. The graphic-art industry was also affected. The very unfavorable market situation, a significant decline in advertising and a decrease in exports (by 8.8% compared to the previous year) resulted in 4% lower revenue. On the other hand, stronger competition pushed down printed matter prices while paper became more expensive. In fact, German printers were handicapped by a 6% increase in paper prices.

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