Tag clouds and the case for vernacular visualization

A ubiquitous type of street-wise visualization tag clouds are presented. Tags clouds are an eclectic bunch spanning a variety of data inputs and usage patterns that defy much of the orthodox wisdom about how visualizations have to work. A tag cloud usually has a particular purpose to present a visual overview of a collection of text. It showed the popularity of various tags using font size. These tags cloud functions as aggregators of activity being carried out by thousand of users and summarizing the action that happens beneath the surface of socially oriented Websites. It allows users to quickly examine a collection of sequential documents. The alphabetical ordering in tag clouds is an important organizing principle because it provides the only way to visually search for specific items in the display. These clouds act as individual and group mirrors, which are fun rather than serious and businesslike. They have become a tool of choice for analysis.