The growth of enterprise resources planning (ERP) in overall enterprise market is discussed. Individual companies often have a compelling need to install a new ERP, regardless of how sluggish the economy is. CYBEX International, a mass-based exercise equipment manufacturer, implemented modules such as core ERP functions and sell side e-commerce, or e-store software. Users such as Binney and Smith, Cybex, and Decipher are certainly pragmatic, which, when multiplied across entire industry verticals, adds up to diminished expectations for the enterprise applications market.