Supply chain pricing strategy considering stochastic reference price

被引：0
|
作者：
Lin Z. [1 ]
机构：
[1] School of Economics & Management, Fuzhou University, Fuzhou
来源：
Jisuanji Jicheng Zhizao Xitong/Computer Integrated Manufacturing Systems, CIMS | 2020年 / 26卷 / 04期
关键词：
Consistent pricing; Inconsistent pricing; Risk averse; Stochastic reference price;
D O I：
10.13196/j.cims.2020.04.021
中图分类号：
学科分类号：
摘要：
In order to investigate the influence of consumers' reference price effects on the supply chain pricing strategy, a supply chain model consisting of a risk-neutral manufacturer and a risk-averse retailer was constructed. The consistent pricing strategy with deterministic reference price and stochastic reference price was studied by game theory, and the equilibrium solutions in the centralized model and decentralized model were given. Based on these, the effects of related parameters on enterprise decision-making and channel efficiency were discussed, and a revenue-sharing coordination contract was proposed. Finally, the model was extended to an inconsistent pricing strategy and the differences between these two pricing strategies were revealed. © 2020, Editorial Department of CIMS. All right reserved.
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页码：1072 / 1080
页数：8
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