The state of web content management

Web content management (WCM) vendors have set their sights on helping companies manage customer experiences and are delivering software to help them realize that ambition. Cathy McKnight, cofounder and VP of consulting and operations at Digital Clarity Group, agrees that there is a large demand for WCM solutions as companies' needs mature and they outgrow homegrown solutions. Similar to other areas of technology, responding to the rush to mobile was a top priority for WCM vendors in 2015. With consumers increasingly interacting with brands via smartphones and tablets, it makes business sense for WCM software makers and their customers to continue to respond to the surge in mobile traffic. Another 2015 trend saw more companies moving away from their DIY WCM systems and buying a commercial platform. Companies are starting to look beyond the basics and toward WCM solutions that allow them to manage more of the customer experience.