Design and implement a web-based customer relationship management prototyping system

Due to the effect of maturity and rapid evolution of information technology (IT), global business raises much greater competition then ever. As researches aim at cost phase such as enterprise resource planning (ERP), supply chain management (SCM) are now reaching to their maturity, enterprises now turn to revenue related researches. Among them, customer relationship management (CRM) draws the most attention. In the heavily competitive business environment, enterprises walk from mass production and mass marketing to one-to-one marketing environment, CRM thus aims at that very topic and makes enterprises to put their customer at the top of their consideration lists. In this paper, the flexibility of the script language and web-based architecture issued to build a simplified CRM prototyping framework. Thus small- or medium-sized enterprises can adapt their needed functions using this framework after realizing CRM. The result of this research can help enterprises to understand the essence and content of CRM system. It can build an economical and effective CRM prototyping system for small- or medium-sized enterprises. The developed CRM prototyping system can be applied widely among networking, service, hi-tech, manufacture, sales and distribution businesses.