Enabling personalized smart tourism with location-based social networks

With the rapid advance of mobile internet, communication technology and the Internet of Things (IoT), the tourism industry is undergoing unprecedented transformation. Smart tourism offers users personalized and customized services for travel planning and recommendations. Location-based social networks (LBSNs) play a crucial role in smart tourism industry by providing abundant data sources through their social networking attributes. However, applying LBSNs to smart tourism is a challenge due to the need to deal with complex multi-source information modeling and tourism data sparsity. In this article, to fully harness the potential of LBSNs using deep learning technologies, we propose an knowledge-driven personalized recommendation method for smart tourism. Representation learning techniques can effectively modeling the contextual information (e.g., time, space, and semantics) in LBSNs, while the data augmentation strategy of contrastive learning techniques can explore user personalized travel behaviors and alleviate data sparsity. To demonstrate the effectiveness of the proposed approach, we conducted a case study on trip recommendation. Furthermore, the patterns of human mobility are revealed by exploring the effect of contextual data and tourist potential preferences. © (2024), (PeerJ Inc.). All rights reserved.