An empirical examination of initial use intention of mobile payment

Mobile payment is developing rapidly in recent years so that understanding the factors influence use intention of mobile payment services is an important premise for companies to formulate their marketing strategies. By using deep interviews and introducing the Technology Acceptance Model, we establish a model for analyzing initial use intention. And we use structural equation modeling to analyze and test hypothesis. Results show that the factors influencing the initial use intention in order of priority are perceived ease of use, perceived risk, perceived usefulness, material reward, social influences and personal innovativeness.