AGC LI: Strategic alliances a must for the future

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作者
Frank, Rachel
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来源
Printing News | 2003年 / 150卷 / 23期
关键词
Industrial economics - Marketing - Strategic planning - Technical presentations;
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摘要
The Association of Graphic Communications Long Island Group (AGC LI) met at the Milleridge Inn in Jericho, N.Y., to discuss the economic condition of the industry. The industry sectors were mixed on one panel to present different perspectives on where the industry is headed. The topic was how economic forecasts should impact a firm's marketing plan to survive and thrive in these times of low-ball bidding wars.
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