Digital transformation of China's natural gas marketing business in the new pattern

被引：0
|
作者：
Zhang J. [1 ]
He R. [1 ]
Zou X. [1 ]
Li Z. [1 ]
Yang X. [2 ]
机构：
[1] Natural Gas Economic Research Institute, PetroChina Southwest Oil & Gasfield Company, Chengdu
[2] Sichuan Baoshihua Xinsheng Oil and Gas Operation Service Co., Ltd., Chengdu
来源：
Natural Gas Industry | 2021年 / 41卷 / 09期
关键词：
Business ecosystem; Carbon neutrality; Digital transformation; Natural gas; New market pattern; PipeChina; Platform transformation; Smart marketing;
D O I：
10.3787/j.issn.1000-0976.2021.09.018
中图分类号：
学科分类号：
摘要：
The pattern of China's natural gas industry is reshaped with the reform of oil and gas system, the change of natural gas market situation and the rapid development of digital technology, and the proposal of carbon neutrality goal brings more variables to the development of the natural gas industry, so research on the digital transformation of natural gas marketing business is now an important topic. The internal operation logic of China's natural gas marketing business from the perspective of business ecosystem was studied along with the development trend of natural gas industrial ecosystem from the competition pattern dominated by PetroChina, Sinopec, and CNOOC to the coopetition pattern between business ecosystems represented by these three types of platform enterprises. The natural gas industrial ecology will shift from homogeneous competition to ecological chain competition, corporate strategy will shift from asset-based enterprise operation to platform-based enterprise operation, the marketing concept will transform from value unilateral provision to value co-creation, the profit model will transform from closed single point profit to open multiple points win-win, and marketing decisions will change from empirical decision-making to intelligent decision-making. In the new marketing pattern, traditional marketing methods will gradually weaken, and the marketing method that vigorously cultivates the market through the ecological chain will gradually become the mainstream. The transformation of marketing business may face the problems of conceptual change, technical reserve, fund preparation and regulatory supervision. Several suggestions on the digital transformation of China's natural gas marketing business in the new pattern were proposed.
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页码：169 / 177
页数：8
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