Advance selling with reference price effect and consumer heterogeneity

被引：0
|
作者：
Ji G. [1 ]
Sun Z. [1 ]
机构：
[1] School of Management, Xiamen University, Xiamen
来源：
Sun, Zhongfeng (laowu50@163.com) | 2018年 / Systems Engineering Society of China卷 / 38期
基金：
中国国家自然科学基金;
关键词：
Advance selling; Heterogeneity; Limited capacity; Reference price effect;
D O I：
10.12011/1000-6788(2018)12-3059-12
中图分类号：
O56 [分子物理学、原子物理学];
学科分类号：
070203 ; 1406 ;
摘要：
The reference effect has a significant impact on consumers' purchasing behavior. By considering the effect and consumer heterogeneity, this paper studies advance selling and pricing decision of a monopolistic retailer and offers the optimal strategies. The results show that the optimal feasible regions of non-advance selling, discounted advance selling and premium advance selling strategies are determined by the retailer's capacity and consumers' structure. Moreover, the elasticity of intertemporal price discrimination, the profit of advance selling and the feasible regions of the above strategies change with the variation of reference price effect. Therefore, the retailer should face up to the demands of consumers with the reference price preference in order to get the best return. © 2018, Editorial Board of Journal of Systems Engineering Society of China. All right reserved.
引用
收藏
页码：3059 / 3070
页数：11
相关论文
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