Incentives and more: Four aspects that every innovation in scholarly communication needs to consider—Answer to Kingsley/Kennan: Open access: The whipping boy for problems in scholarly publishing

We discuss the scholarly publication model and the impact of the current technological change on knowledge and communication generally on the scholarly publication model. We propose that, rather than open access being the cause of the apparent and impending collapse of the scholarly publication industry, it is but one driver of a far wider change in scholarly publication. That change will have effects that extend well beyond the simple decision of whether a publication should be available by subscription or by one of the forms of open access. We also present several other changes to scholarly publication. The change is inevitable but its extent is as yet unclear. © 2015 by the Association for Information Systems.