Optimal pricing and production strategies for new and remanufactured products under a non-renewing free replacement warranty

被引：0
|
作者：
Liu, Zhuojun [1 ]
Diallo, Claver [1 ]
Chen, Jing [2 ]
Zhang, Michael [3 ]
机构：
[1] Dalhousie University, Department of Industrial Engineering, Halifax,NS, Canada
[2] Dalhousie University, Rowe School of Business, Halifax,NS, Canada
[3] Saint Mary's University, Sobey School of Business, Halifax,NS, Canada
来源：
International Journal of Production Economics | 2020年 / 226卷
关键词：
Manufacture - Cost benefit analysis;
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摘要：
Due to its economic and environmental benefits, the remanufacturing industry has become vital and popular worldwide. The demand for remanufactured products highly depends on their price and warranty coverage offered, as these two features are the two most important to customers for signaling value and quality of the remanufactured products. This paper identifies the conditions of the optimal pricing and production strategies for a monopolistic manufacturer under a non-renewing free replacement warranty for a two-period planning horizon. It is shown that the manufacturer's engagement in the remanufacturing activities depends on the warranty length and the ratio of the production cost to the remanufacturing cost. Numerical experiments provide additional managerial insights and implications by investigating the sensitivity of the optimal solutions to changes in the length of the warranty period offered. © 2019
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