A model to create organizational value with big data analytics

被引:0
|
作者
Mirarab, Ali [1 ]
Mirtaheri, Seyedeh Leili [2 ]
Asghari, Seyed Amir [2 ]
机构
[1] Department of Computer Engineering, Islamic Azad University, Qom Branch, Qom, Iran
[2] Electrical & Computer Engineering, Faculty of Engineering, Kharazmi University, Tehran, Iran
来源
关键词
Business goals - Business value - Customer retention - Massive quantities - Model variables - Structural equation modeling - Structural models - Value creation;
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学科分类号
摘要
13
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页码:69 / 79
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