Intra-industry diversification effects under firm-specific contingencies on the demand side

被引：0
|
作者：
Smeritschnig, Florian [1 ]
Muellner, Jakob [1 ]
Nell, Phillip C. [1 ,2 ]
Weiss, Martin [3 ]
机构：
[1] WU Vienna University of Economics and Business, Institute for International Business, Welthandelsplatz 1, Vienna,A-1020, Austria
[2] Copenhagen Business School, Department of Strategy & Innovation, Kilevej 14, Frederiksberg,2000, Denmark
[3] Vlerick Business School, Reep 1, Gent,9000, Belgium
来源：
Long Range Planning | 2021年 / 54卷 / 01期
关键词：
Complex pictures - Firm Performance - Intra-industry diversification - Intra-industry diversification-performance relationship - Moderating effect - Performance effect - Product proliferation - Related diversification;
D O I：
10.1016/j.lrp.2020.101992
中图分类号：
学科分类号：
摘要：
How do firm-specific, demand-related factors influence the relationship between intra-industry diversification (IID) and performance? Recent findings regarding the performance effects of IID depict a complex picture with curvilinear relationships and several contingencies. However, firm-specific contingencies on the demand side have remained unexplored. We analyze how IID relates to firm performance (market share) in the German automotive industry using panel data between 1999 and 2008. We specifically focus on a firm's high-quality brand image as a demand-side contingency. We find support for our hypotheses of complex curvilinear relationships as well as for moderating effects of brand quality. Our results have significant theoretical implications for the IID literature. © 2020 Elsevier Ltd
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